Heritage launches $1M campaign to run ads against gay marriage bill during NFL, college football games

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Specific: A conservative think tank is spending more than $1 million to run ads during NFL and college football games over the Thanksgiving holiday, with a new bill codifying same-sex marriage out of the end zone in the Senate at least next week Lawmakers have added new religious freedom protections to the bill, hoping to keep it.

The Heritage Foundation’s campaign is being launched ahead of a final vote in the Senate on Monday to pass the Respect for Marriage Act, which would codify the right to same-sex marriage.


Heritage and other conservatives say the bill is misleadingly named and will not provide new rights to same-sex couples and that it leaves people of faith vulnerable to litigation and other forms of retaliation.

“America’s religious freedom is under attack with this impending vote in the Senate,” said Kevin Roberts, president of the Heritage Foundation. “This law does not add an additional benefit to same-sex couples in the United States; it is an attack that sets the stage to take away rights from people of faith. What it does achieve is to target those Americans who Deputies to radical activists who cannot do good believe support anything other than one man-woman marriage. The American people deserve all the facts.”

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The group accused Democrat lawmakers of “hurrying to cram through their far-right agenda” ahead of next year’s new Congress, when the GOP will hold a majority in the US House of Representatives.

Heritage says the 50 Senate Democrats and 12 Republicans who voted last week to advance the bill are “sneaking” through a bill that “exposes religious schools and nonprofits to lawsuits.” shall” and worry that the law could give the IRS grounds to set aside the tax-exempt status of dissenting religious groups.

Sen. Pat Toomey, R-PA, has said it would allow activists to sue dissident faith-based groups in an effort to “force them to abandon their deeply held beliefs about marriage or close their doors.” .

Sen. Mike Lee, R-Utah, offered to amend the law to strengthen religious freedom protections in the bill, but so far the Democratic leadership has declined to vote on the amendment.

Roger Severino, Legacy’s vice president for domestic policy, said, “Republican senators who claim the bill protects religious liberty are misleading the public.” “Cen Li’s denial of the need for revision is evidence of his obstinacy.”

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The 30-second ad will air in local broadcasts during NFL Thanksgiving Day matchups between the New England Patriots and Minnesota Vikings, the Buffalo Bills and Detroit Lions, and the New York Giants and Dallas Cowboys. The ad will also be seen during coverage of four rival college football games, including the Iowa Hawkeyes versus the Nebraska Cornhuskers on Friday and the Indiana Hoosiers and Purdue Boilermakers on Saturday.

The campaign, which included $300,000 worth of digital advertising by Heritage Action, the group’s political action arm, totaled $1.3 million, making it the largest advertising campaign by the group to date.

Last week, the Senate approved the Honor of Marriage Act through a significant procedural hurdle in a bipartisan vote of 62-37, and a handful of Republicans voted enough to clear the filibuster.

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Senate Majority Leader Chuck Schumer, DN.Y, said the bill is a “simple, narrowly tailored but highly important” measure that is “as personal as it gets.”

“The bill recognizes the unique and extraordinary importance of marriage on an individual and societal level,” said co-author Susan Collins, R-Maine, and she religious freedom bill and conscious security.

But Lee said he voted against the bill “because religious freedom protections were severely bloodless and largely illusory.”

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“Religious Americans would be subject to potentially devastating litigation, while the tax-exempt status of certain charitable organizations, educational institutions and nonprofits would be threatened,” Lee said.

“It’s a shame it wasn’t included,” he said.

Heritage launches $1M campaign to run ads against gay marriage bill during NFL, college football games

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