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“Shock”: Handball challenges the energy conservation rule
DThe handball Bundesliga is in a frenzy over the federal authorities’s energy-saving decree and fears dire penalties.
Managers worry monetary prices because of restricted promoting alternatives. The rule additionally applies to different sports activities. “We have been shocked. The illuminated ads have been scheduled to be turned off between 10:00 p.m. and 6:00 a.m. However, it’s clear that there was an editorial error in Berlin, as a result of now the rule is that there ought to be no illuminated promoting between 22.00 and 16.00 the subsequent day,” criticized Mark-Henrik Schmedt, managing director of the German handball champion SC Magdeburg. , Super Cup towards THW Kiel on Wednesday evening. The earlier draft of the regulation solely supplied for a restrict of 6 am.
The restrictions have an effect on the promotion of afternoon video games beginning earlier than 4pm. The decree states: “The operation of sunshine or mild-emitting promoting methods is prohibited from 10:00 p.m. to 4:00 p.m. the subsequent day.” There is one exception: “This lighting doesn’t apply whether it is vital to make sure highway security or stop different hazards and can’t be changed by different measures within the brief time period.”
According to the Magdeburg managing director, that is an “editorial error”. Politicians do not appear to need to repair this, which implies all our service suppliers will likely be bancrupt in a single day. “Football can be ready to draw promoting within the arenas that our financial base affords,” Schmedt added, including that it ought to be off between 10 p.m. and 4 p.m.
HBL managing director Frank Boman can be nervous as a result of promoting in stadiums and arenas will swap to LED know-how in all main skilled leagues. “This is a narrative in a madhouse. Two-thirds of the handball Bundesliga is financed by sponsorship. Of course, that is not possible,” he mentioned, criticizing the rule in its present model. “I hope the mass has not been learn but. We are working with it and have cooperated with all different main associations. Not solely from sports activities, but additionally from manufacturing,” Bomann mentioned.
Although the regulation solely applies between 10pm and 6am, it might have a huge effect on promoting income, significantly for soccer. Many video games within the Champions League, worldwide matches of the DFB choice or Friday video games within the Bundesliga all end after 10pm. “Handball, soccer, ice hockey, basketball – everyone seems to be affected,” mentioned Schmidt.
“Shock”: handball challenges energy saving rules – WELT
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