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Beyond major news events like Trump’s impeachment or his indictment in the New York hush money case, advisers and allies have discussed for weeks how tying legal strategy to political strategy remains a winning formula, if only in the short term. .
At least one of Trump’s aides noted that the former president was a “guilty pleasure” for everyone in the political ecosystem, describing how Trump-related developments have been a rallying point for Democrats to rail against and Republicans to rally against. issues, and boost ratings for cable news. Outlet.
Wall-to-wall coverage of Trump’s impeachment – including helicopter shots after Trump boarded his plane for New York from the Florida Mar-a-Lago resort and speedboats ramming his motorcade down FDR Drive in Manhattan – Increased ratings for each major. TV network.
On the evening following the indictment, Fox News topped Tucker Carlson’s show with 6.4 million viewers. MSNBC hit 2.8 million viewers and CNN surpassed 2.2 million viewers for its special coverage, surpassing their top-rated shows in the first quarter of 2023, which averaged 3.3 million, 1.4 million and 0.6 million viewers, respectively. was involved in
Trump’s team is closely monitoring cable news viewership. Last month, when Trump spoke at the Conservative Political Action Conference, he mocked an aide for talking to CNN because of a recent ratings drop, and later laughed about how the TV network was a “only thing for Trump.” Rent a speedboat.